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Oliver Buchannon
Shreya Vaidya

For B2B SaaS founders and marketers who need to build their brand but find personal branding cringe

Marketing

+4

100+ Substack Notes, 3 months, 5 learnings

Mar 9, 2026

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8 min read

100+ Substack Notes, 3 months, 5 learnings

Notes and how I organize and track them

Shreya Vaidya
Shreya Vaidya
No newsletter this week.

Mar 2, 2026

•

1 min read

No newsletter this week.

things have been heavy.

Shreya Vaidya
Shreya Vaidya

Marketing

+4

Decisions, Decisions, Decisions!

Feb 23, 2026

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7 min read

Decisions, Decisions, Decisions!

The anti-advice advice on choosing revenue vs positioning. And the question nobody actually asks before taking the money

Shreya Vaidya
Shreya Vaidya

LinkedIn Marketing

+3

LinkedIn Is Cringe: A Guide for Founders Who Feel the Same

Feb 16, 2026

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7 min read

LinkedIn Is Cringe: A Guide for Founders Who Feel the Same

I help founders build personal brands on LinkedIn. I also find most of LinkedIn genuinely cringeworthy.

Shreya Vaidya
Shreya Vaidya

B2B Founders

+3

Building a GTM Story That AI Can Actually Execute

Feb 9, 2026

•

8 min read

Building a GTM Story That AI Can Actually Execute

How to create a sales story system that sounds human, converts prospects, and scales without turning into generic AI slop

Shreya Vaidya
Shreya Vaidya

LinkedIn Marketing

+3

3 Comforting Lies I Told Myself As a Content Marketer

Feb 3, 2026

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5 min read

3 Comforting Lies I Told Myself As a Content Marketer

Content is king?

Shreya Vaidya
Shreya Vaidya

LinkedIn Marketing

+2

I Analyzed My LinkedIn Posts From the Last 4 Months... And Here Are the Results

Jan 26, 2026

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6 min read

I Analyzed My LinkedIn Posts From the Last 4 Months... And Here Are the Results

I maintain a record via a Google Sheet of all the posts I've made since October 2025.

Shreya Vaidya
Shreya Vaidya

B2B Founders

+3

Congratulations! You’re a Thought Leader!

Jan 16, 2026

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8 min read

Congratulations! You’re a Thought Leader!

If you’ve worked in SaaS marketing over the past few years, you know that founder brands aren’t nice-to-haves anymore.

Shreya Vaidya
Shreya Vaidya

B2B Founders

+3

Why AI Generated Content (Generally) Fails

Jan 6, 2026

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4 min read

Why AI Generated Content (Generally) Fails

AI can do some things really well and some others not so much. Here’s what every technical founder needs to understand about using AI in marketing.

Shreya Vaidya
Shreya Vaidya

LinkedIn Marketing

+1

4 (Cr*ppy) Reasons B2B Founders Give Themselves to Not Post on LinkedIn

Dec 26, 2025

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8 min read

4 (Cr*ppy) Reasons B2B Founders Give Themselves to Not Post on LinkedIn

A guide to building content that is NOT cringe, inauthentic and (solely) self-promotional.

Shreya Vaidya
Shreya Vaidya
5 Reasons Why Your Software Will Not Find Buyers

Dec 15, 2025

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6 min read

5 Reasons Why Your Software Will Not Find Buyers

And how you can change it.

Shreya Vaidya
Shreya Vaidya

Grow-th by Shreya


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