I know, I know, I am a week late to the Monthly Roundup. Life got in the way 🤷🏽♀️
Christine has spoken on multiple global stages, so when she says content alone does not create income, she means it. In this piece she breaks down her Trust Event Framework: host one small live experience every week (a LinkedIn Live, a webinar, even a 15-minute session), build your content around that event instead of wondering what to post, and follow up so the event becomes the beginning of a relationship rather than the finish line.
What does it mean for your brand aura: Whether you want to monetize your personal brand or grow your own business as a founder, speaking opportunities are absolutely crucial. Christine's tips are super useful to help you land one.
Her weekly event calendar is also a good template to steal if hosting anything live feels intimidating right now. Start with 15 minutes and let it grow.
Dar writes Little Pursuits, a newsletter on the inner game of building for founders and leaders. In this piece she sits down with performance coach Stephanie Simpson (professional dancer turned psychologist) to unpack how founders keep performing over years without burning out. The five takeaways cover staying in love with the problem rather than defending your solution, untangling stress one strand at a time, the difference between a mentor and a coach, finding a sponsor who says your name in rooms you are not in, and counting the wins a business mentor would ignore.
What does it mean for your brand aura: Whether you are building your personal brand or a business, consistency and planning is what is going to take you far. And consistency over years ONLY works if your relationship with stress is healthy and your scoreboard actually reflects what you value. Stephanie's Friday wins list is a habit worth stealing: write down the wins that matter to YOU.
While we speak about branding, the one portion that gets insufficient attention is targeted distribution. Finding your target audience (these could be customers, recruiters or your future managers) is step 1 in this case. It also ends up being the most difficult task. This is why I use Apollo to help me build lists of prospects (both people and companies.)
What does it mean for your brand aura: You discover the names, emails and LinkedIn profiles of the exact people that you want in your radar. I usually use the list from Apollo to either send personalized cold emails or add them on Linkedin. When the time is right I slide into their DMs.
It has been the most effective way for me to make lists and add people on LinkedIn.
Tom is the guy behind some of the most memorable B2B campaigns out there. In this masterclass he unpacks the actual science of what makes things funny, his two golden rules for humor in marketing, where humor pays off and where it backfires, and what to do if you are not naturally funny.
What does it mean for your brand aura: Use humor to get your personal brand to stand out. Even if you don't consider yourself funny, Tom’s advice is to get inspired by someone else's funny. This could be comedians, or your funniest coworker, or someone from your own community.
ICYMI, here’s a roundup of the last 3 articles from Grow-th Architect ↗️ speaking about personal branding and growth:
“Build yourself a brag file”
Summary in <13 words: Chidera Onyeagubor on brag files, gated content and posting without overthinking
The 5 Levers of LinkedIn Growth
Summary in <13 words: The five things you need to do on LinkedIn every single week
Using AI to Scale your Aura
Summary in <13 words: Where AI actually delivers for your brand and where it falls flat
Happy reading and see you next week for a regular edition of the weekly Grow-th newsletter.