A lot of new updates in the personal branding and growth world in the last month. So here’s my roundup of articles that will tell you how you can build your brand (personal or business) and max out your aura…
Pierre generally writes some incredible articles on personal branding, in this particular one he breaks down how you can effectively use personality content to help bolster your personal brand and effectively position your expertise. He also highlights other possibilities if you don’t want to take a personality-led approach.
What does it mean for your brand aura: I usually tell my clients to focus on effectively highlighting their personality and expertise via their content but the truth is not everyone benefits from that and more often than not it can be extremely hard to turn lived experiences into content. Even then it helps to have your lived experiences documented.
Documenting your experiences, your skills and your interactions with colleagues can eventually turn into a rich library of content that you can later use.
Nini aka Nicole’s content is filled with juicy takes on marketing. She takes inspiration from pretty much everything around her for her content. In this piece she essentially talks about rebranding herself as a product marketer and the little steps she took to do this.
What does it mean for your brand aura: An absolute must read if you are looking to make a career shift in an adjacent/complementary role. Nicole lists down in detail how she changed not just her communication but also her mindset to show up for the job she wanted.
I did a thing with Anuja Gupta. We sat down to understand what makes founder brands tick for early-stage startups and how that shifts as startups grow and evolve. We look at the value of trust, how AI fits into the picture and also how you can effectively scale and grow beyond the founder brand.
What does it mean for your brand aura: If you are a startup founder looking to grow your company, founder brands are the easiest for this. If you are currently in the scaleup phase, you need to have special considerations on how crucial your personal brand is to overall business growth. In this collaboration we also highlight the effective role AI plays in the picture when it comes to scaling.
ICYMI, here’s a roundup of the last 3 articles from Grow-th Architect ↗️ speaking about personal branding and growth:
0 LinkedIn Followers? Use This 9-Step Guide
Summary in <13 words: A simple 9-step guide to grow your following on LinkedIn
I Broke My Own Rule
Summary in <13 words: Everything a personal-branding expert isn't supposed to say out loud
Taste, Taste, Taste (and How to Build your Brand in the AI Age)
Summary in <13 words: What the title says + beating AI slop
Happy reading and see you next week for a regular edition of the weekly Grow-th newsletter.